- a. To be market leader in introducing new and innovative products in line with growing market trends
- b. To enrich the fabric of people’s life while delivering world class service and great products
- c. To achieve world class quality by being meeting and meet HACCP standards, from which we already have attained certification.
- d. To institute quality standards in compliance with international standard systems, ISO and SASO
- To maximize sales targets in the boundaries of legal and ethical norms
- To introduce new innovative products in line with ever growing market trends”